Jack Wills

Just watched the 'Jack Wills film'. Now I love this shop, I love their style, but oh dear, I have never seen such unabashed self-adulation or exploitation of sex appeal. I mean for fuck's sake, if they're naked, they're hardly advertising the clothes are they? And was it really necessary for them to actually state under the link to the video 'contains scenes of a sexual nature' in bold blue writing? Besides, as if we don't know that from the catalogues already.